Pascaud. This is the name given to all Pascaud Beauty Innovations products from now on. The Pascaud name is on all packaging, products, inserts, leaflets and posters. On all forms of publicity: One name for everything, transparent, clear, sustainable. Pascaud.

The name Carat has now been consigned to the past. This creates clarity for the client: Pascaud remedies and treatments mean the Pascaud product. The entire line has been given a new coat of paint and the colour scheme is white, purple and silver. The products themselves have not changed, it is only the name and ‘the look’ that is new.